Not every IT specialist wants to work for a world-famous company. There are many developers who like small startups and teams. But this doesn't mean that being a no-name company is good. The presence of your company on the Internet, positive reviews from former or current employees, a good reputation and satisfied users of your product - this is what a candidate should find about you on the Net.
Think, before getting the services of a company, you will most likely surf the Net and choose the contractor with the best reputation. This also works when a person applies for a job.